PROJECT BRIEF

As a general practice, lawyers don’t represent themselves. Likewise in the creative industry, if you want to reimagine your brand, sometimes the project hits a little too close to home.

This was the case with Gel Agency.

When the President of Gel Agency first approached us to play a role in the rebranding of their business, we accepted the responsibility with exceptional care. As a creative agency ourselves, we understood the magnitude of a brand in our industry. The team at Gel was very clear in the image they wanted to project; they simply wanted outside eyes to oversee the development.

The new look captured the creative intelligence the team at Gel wanted to project. We sorted out a retro yet modern palette to complement the new identity, along with a series of visual content to support their social media strategy. These guidelines together now reflect the new brand of a creative agency that continues to inspire our own work.

SERVICES

• Animation
• Branding
• Content Marketing